How B2B marketing strategies need to adapt to changing B2B buyer behaviour

http://modernb2b.co/blog/how-b2b-marketing-strategies-need-to-adapt-to-changing-b2b-buyer-behaviour/

In the last 5 years alone there has been a significant shift in how B2B buyers now find out about your product and services, assessing your offering long before they speak to your sales departments. The impact this has on how we, as marketers, sell (or help people buy) is quite dramatic. In this blog […]

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